Aplicación del pensamiento de diseño y la metodología inversa para el diseño de un producto innovador turístico que satisfaga las expectativas de ocio del viajero de negocio

Abstract

This project seeks to develop from scratch an innovative tourism product or service designed from the profile of the business traveler that will be traced as part of the process. Part of the market niche detected within the business traveller segment: The leisure time in the destination of those travelers who travel alone for work, wich is usually scarce so is difficult The process is intended to be agile, flexible and customer-centered, so the "Design Thinking", the "Reverse Methodology" and a tool of those methodologies such as “The Value Proposition Canvas”