RT info:eu-repo/semantics/article
T1 Smart destination cards as big data generators: A proposal for a checklist and its application to Trentino Guest Card
T2 Tarjetas de destino inteligentes como generadoras de big data: una propuesta de lista de verificación y su aplicación a Trentino Guest Card
A1 Dalle Nogare, Chiara
A1 Scuderi, Raffaele
K1 Smart destination cards
K1 Tourism big data
K1 Tourist preferences analysis
K1 Checklist
AB Quality data on tourist behaviour is essential for destination management organisations, thepromoters of smart destination cards (SDC). The different configurations of SDC stem from the relativeimportance attributed to their goals and entail different levels of quality of the data they collect. SDC arenot only big data generators, but also marketing tools and the outcome of the cooperative games between theincluded attractions, with a trade‐off between these features. Consequently, strong sample selection, pricedistortion effects, and collection of limited personal details on card users often characterize SDC data. Wepropose a checklist for assessing the potential of SDC as big data generators, whose items are: large coverageof diverse attractions; same discount for all included attractions; low card price; stability of features overtime; collection of personal data at issue. We exemplify its use by applying it to the SDC of Trentino, anItalian mountain destination.
PB Universidad de La Laguna, Instituto de Investigación Social y Turismo
SN 1695-7121
YR 2024
FD 2024
LK http://riull.ull.es/xmlui/handle/915/37264
UL http://riull.ull.es/xmlui/handle/915/37264
LA es
DS Repositorio institucional de la Universidad de La Laguna
RD 16-jun-2024