One of the most troubling aspects of cultural studies, is the lack of comparative cases to expand
the horizons of micro-sociology. Based on this, the present paper explores the effects of gentrification in
one neighborhood, Riverwest in Milwaukee, Wisconsin USA. This essay-review explores the role of arts,
not only as creating an image of neighborhoods, but as a mechanism to prevent the commoditization of
spaces. Riverwest has never been commoditized as a tourist-product like many other tourist-sites. The
concept of patrimony and heritage are placed under the lens of scrutiny in this investigation. To some
extent, some cities are produced to be consumed while others do not, is one of the intriguing points this
research explores.
