Images of safe tourism destinations in the United States held by African Americans
Fecha
2013Resumen
Ensuring a safe destination is an essential factor in travelers’ decision-making, as well as
a destination’s success. Recent crises have threatened perceptions of safety related to tourism. Under
such circumstances, negative destination images might be produced and destination choices might be
altered. Thus, understanding the effect of risk perceptions on destination image is a necessary research
stream. This study examined African American travelers’ perceptions of safety related to the top three
state tourism destinations in the USA. Factors that influenced perceptions of a safe destination varied
among the destinations. Consistently, however, past travel experience and the perception of the likelihood
of health-related crisis were significant predictors of perceptions of a safe destination.