Information // Message

Abstract

Both elements, the information and the message, are present in information graphics. The information is the translation of the data into visual structures. The message narrates the story the author intended to tell and to point out. Creating meaningful messages within information graphics can lead to more effectiveness in the knowledge transfer, but can also be used to generate propaganda. Therefore the method of visual storytelling can be used to convey informative messages within various settings and contexts. The process is the visual translation of contents into informative and narrative graphics, which can orientate on factual, statistical correctness or on telling emotional stories. Due to that, the information and message are adjusted to the users' needs and interests. In the end, using target-oriented visual storytelling has a higher impact on the knowledge transfer and the users' attention. Reflecting on existing graphics and visual forms, the following text focuses on the various intentions of telling stories.