Show simple item record

dc.contributor.authorBorgenheimer, Lisa
dc.date.accessioned2020-02-21T08:39:02Z
dc.date.available2020-02-21T08:39:02Z
dc.date.issued2020
dc.identifier.isbn978-84-09-10171-9
dc.identifier.urihttp://riull.ull.es/xmlui/handle/915/18480
dc.description.abstractBoth elements, the information and the message, are present in information graphics. The information is the translation of the data into visual structures. The message narrates the story the author intended to tell and to point out. Creating meaningful messages within information graphics can lead to more effectiveness in the knowledge transfer, but can also be used to generate propaganda. Therefore the method of visual storytelling can be used to convey informative messages within various settings and contexts. The process is the visual translation of contents into informative and narrative graphics, which can orientate on factual, statistical correctness or on telling emotional stories. Due to that, the information and message are adjusted to the users' needs and interests. In the end, using target-oriented visual storytelling has a higher impact on the knowledge transfer and the users' attention. Reflecting on existing graphics and visual forms, the following text focuses on the various intentions of telling stories.es_ES
dc.format.mimetypeapplication/pdf
dc.language.isoenes_ES
dc.publisherVicerrectorado de Docencia. Universidad de La Laguna. Servicio de Publicaciones de la Universidad de La Lagunaes_ES
dc.relation.ispartofseries2CO Communicating Complexity. Contributions from the 2017 Tenerife Conference, p.p. 14-18;
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.titleInformation // Messageen_EN
dc.typeinfo:eu-repo/semantics/bookPartes_ES
dc.identifier.doi10.25145/b.2COcommunicating.2020.003
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES
dc.subject.keywordMethodologyen_EN
dc.subject.keywordVisual Narrativeen_EN
dc.subject.keywordStorytellingen_EN
dc.subject.keywordSemanticsen_EN
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersiones_ES


Files in this item

This item appears in the following Collection(s)

Show simple item record

Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internacional