This project seeks to develop from scratch an innovative tourism product or service designed from
the profile of the business traveler that will be traced as part of the process. Part of the market
niche detected within the business traveller segment: The leisure time in the destination of those
travelers who travel alone for work, wich is usually scarce so is difficult
The process is intended to be agile, flexible and customer-centered, so the "Design Thinking", the
"Reverse Methodology" and a tool of those methodologies such as “The Value Proposition Canvas”