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dc.contributor.authorColebrook Santamaría, Marcos Alejandro 
dc.contributor.authorGonzález-Larsson, Ana
dc.contributor.authorSedeño Noda, Antonio Alberto 
dc.contributor.otherIngeniería Informática y de Sistemas
dc.contributor.otherGrupo de Investigación Operativa, y Grupo TARO
dc.date.accessioned2021-10-28T09:25:15Z
dc.date.available2021-10-28T09:25:15Z
dc.date.issued2014
dc.identifier.isbn978-3-319-11415-6
dc.identifier.urihttp://riull.ull.es/xmlui/handle/915/25783
dc.description.abstractWe present a software application developed to optimize the annual planning of visits of a brewing company’s sales/marketing staff to their customers. Each of these customers must be annually visited a provided number of times. Thus, each salesperson is assigned to a set of customers that must be visited each week. The application will assign all the visits of a salesperson to each customer so that all weeks should have more or less the same number of visits. By virtue of this approach, the brewing company diminished their marketing operating costs, as well as improved their customer relationships.en
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherSpringer
dc.relation.ispartofGarcía Márquez F., Lev B. (eds) Advanced Business Analytics. Springer, 2014
dc.rightsLicencia Creative Commons (Reconocimiento-No comercial-Sin obras derivadas 4.0 Internacional)
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es_ES
dc.titleA software application to optimize the visits of sales/marketing agents to their customers in a brewing companyen
dc.typeinfo:eu-repo/semantics/bookPart
dc.identifier.doi10.1007/978-3-319-11415-6_12


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Licencia Creative Commons (Reconocimiento-No comercial-Sin obras derivadas 4.0 Internacional)
Except where otherwise noted, this item's license is described as Licencia Creative Commons (Reconocimiento-No comercial-Sin obras derivadas 4.0 Internacional)