Diseño de una plataforma turística orientada al usuario

Abstract

This paper analyzes the current situation and competitive pattern of the online exclusive travel market in China, with the study targeting vendors that offer sales of their own exclusive travel products to users or conduct distribution of exclusive travel products from other travel agencies via the Personal Computer or mobile Internet. The focus is on-demand for customized travel, including the market for customized travel and future trends. This paper used correlation analysis, interaction analysis, and regression analysis, and implemented questionnaires and individual interviews with specific groups, and made appropriate judgments and predictions based on the data results and relevant information. By analyzing the market overview of the segments and the online travel agency, a new trend of online customized travel is found in combination with the analysis of the online travel market users. Based on this I also propose a new travel app and develop it in detail. This project report of the TFM is written for the Master's Degree in< Innovation in Design for the Tourism Sector> of the academic year 2020-2021. 4 （vacation tourism products including tourist routes/attractions tickets/cruise tours, airline tickets + hotel / scenic spot tickets + hotel and other packaged products)