The Perceptions of Foreign Nationals Visiting Mongolia: A Tourism Satisfaction Study

Abstract

The purpose, of this research project, is to investigate the perception that foreign citizens visiting Mongolia, and who engage in tourism related activities while in the country, have upon the conclusion of their trip. The study investigates issues pertaining to tourism, in particular, as well as the country, in general. The study was conducted in cooperation with a tour operator based in Ulaanbaatar, the nation’s capital. The methodology involved an electronically administered survey to individuals who used the services of the tour operator during the five‐year period from 2014‐2019. Research results indicate that there are many areas in which the nation excels, but there are also areas that need improvement. The primary contribution of this study is to enable Mongolian tourism authorities to increase the number of foreign tourists, who visit the landlocked nation, in a long‐term, sustainable manner.