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GI. Neuromarketing y Marketing de frontera
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Recent Submissions
Self-efficacy and personal innovation in the intention to use of facial recognition systems by tourists: a mediation model moderated by trust and anticipated emotions.
David Negre, Tatiana
;
Gutiérrez Taño, Desiderio
(
2024
)
Interaction and reputation in Airbnb: an exploratory analysis
Díaz Armas, Ricardo Jesús
;
Baute Díaz, Nisamar
;
Gutiérrez Taño, Desiderio
(
2019
)
Ethnocentrism and place identity in the consumption of local products
Sabina del Castillo, Edgar J.
;
Díaz Armas, Ricardo Jesús
;
Gutiérrez Taño, Desiderio
(
2024
)
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