RT info:eu-repo/semantics/masterThesis
T1 La Comunicación en el Marketing Turístico
A1 González Lorenzo, Lorena
K1 Turismo
K1 Redes sociales
K1 Tecnologías de la información y la comunicación
K1 Programación didáctica
K1 Formación profesional
AB The present work aims to offer a vision of Communication in tourism marketing after ananalysis of the different types of communication according to the target audience.The Internet and social networks are a great source to develop communication skills, writtenor oral, as well as a socio-cultural component that revolves around a particular activity. Inaddition, communication on social networks and on the Internet, is an instrument that we canwork with all types of students.In the following pages we present a Work Unit Project that emphasizes the use of socialnetworks for students to create a company image and a personal brand to add value to futureemployers.
YR 2018
FD 2018
LK http://riull.ull.es/xmlui/handle/915/10390
UL http://riull.ull.es/xmlui/handle/915/10390
LA es
DS Repositorio institucional de la Universidad de La Laguna
RD 25-abr-2024