RT info:eu-repo/semantics/masterThesis T1 Unidad didáctica: Marketing Mix A1 Pérez González, Yuririana A2 Máster Univ. en Formación del Profes. en E.S.O.Bachillerato, F.P. y E.Ii. K1 Economía K1 Bachillerato K1 Marketing K1 Unidad didáctica AB In this Final Master Project from the University of La Laguna, it will be presented adidactic unit on Marketing-Mix aimed to the students of the Business Economicssubject, which is studied on the second year of high school, in the night shift underblended system.With this unit we intend that the students acquire the necessary knowledge and acritical vision in order to transfer these skills into their daily life, being in that wayresponsible consumers before a wide range of products and services offered by thecurrent market.To achieve these objectives, we have opted for a methodology that combines boththeoretical and practical sessions as well as teaching by project, encouraging researchand experiential learning in the students. YR 2018 FD 2018 LK http://riull.ull.es/xmlui/handle/915/10452 UL http://riull.ull.es/xmlui/handle/915/10452 LA es DS Repositorio institucional de la Universidad de La Laguna RD 28-mar-2024