RT info:eu-repo/semantics/masterThesis
T1 Gestión total de ingresos para la industria hotelera vacacional en España
A1 López Simancas, José David
K1 Gestión de Ingresos
K1 Ingeniería de Menú
K1 Precios Dinámicos
AB Revenue Management as an income management tool tries to sell the right product, to theright customer, at the right time, at the right price and in the right channel. For this reasonit is a useful tool in a variety of sectors, which have a series of prerequisites, such as airor sea transport of people and goods, car rental companies, restaurants, and also, the targetsector of this essay, the hotel industry, and in particular, the holiday hotels in Spain. Themain objective of this essay is to offer a global vision about the income that can beobtained in holiday hotels, not only taking into account those derived from the sale of therooms. The Total Hotel Revenue Management arises due to the great demand and currentcompetitiveness in the markets, for which, many vacation hotels try to find theseadditional income sources in order to increase profitability and be more competitive.
YR 2018
FD 2018
LK http://riull.ull.es/xmlui/handle/915/10779
UL http://riull.ull.es/xmlui/handle/915/10779
LA es
DS Repositorio institucional de la Universidad de La Laguna
RD 27-dic-2024