RT info:eu-repo/semantics/masterThesis
T1 La persuasión en una página electrónica de promoción turística de las Islas Canarias: análisis del discurso.
A1 Ibaceta Carrillo, Sara
K1 análisis del discurso
K1 lingüística aplicada
K1 destino turístico
K1 comunicación turística
K1 expresión escrita
K1 lenguaje promocional
K1 persuasión
K1 publicidad
AB Within the field of Discourse Analysis and the topic area of Communication for Tourism, thisresearch work is a descriptive study of Applied Functional Linguistics that aims to contribute for abetter understanding of the main communication strategies for the written expression in a touristicdestination website. The isolated resources might help to improve a destination's brand design in atourism promotional website.In a complex and multidimensional subject such as Tourism, our study aims to identify andanalyze the main persuasive language elements of the promotional discourse in a particular touristicwebsite based on a randomly selected sample of slogans. Such slogans or statements belong to theoficial website for the promotion of the Canary Islands as a tourist destination. The cited website is theproperty of PROMOTUR TURISMO CANARIAS, S.A. attached to the Vice-Ministry of Tourism ofthe Government of the Canary Islands named www.holaislascanarias.com.After collecting and describing the main mechanisms of persuasion and promotional resourcesused in the written language of the home page, our results, with an interrater reliability index of 9.78,allowed us to identify 5 different archetypes, according to their communicative function and structuralcomponents named as synechdochal slogan; universalizing slogan, chained or double statement,singularizing slogan and story-like statement (in decreasing order by their frequency), the first twobeing the most predominant types (involving almost 70% of the cases).Considering the topic addressed, the conclusions and the methodology, our research requires amultidisciplinary approach involving the combination of different knowledge areas such as the SocialSciencies and the Humanities. Our aim was both to stimulate a line of research that must be continuedas well as to contribute for a better knowledge of the discourse of touristic promotion (destinations,products and services), whose most outstanding feature is its power of persuasion.
YR 2018
FD 2018
LK http://riull.ull.es/xmlui/handle/915/10845
UL http://riull.ull.es/xmlui/handle/915/10845
LA es
DS Repositorio institucional de la Universidad de La Laguna
RD 18-nov-2024