RT info:eu-repo/semantics/masterThesis
T1 Determinación de la influencia de la imagen de un destino turístico inteligente en la confianza empresarial
A1 Morales Álvarez, Judit
K1 Destino Turístico Inteligente
K1 Sistema de Inteligencia Turística
K1 Índice de Confianza Turística
Empresarial
K1 Imagen del destino
AB This project lays the foundations for the development and integration of a Tourism BusinessConfidence Index and a Smart Tourism System to the image of Puerto de la Cruz.The objective of this study is to propose a methodology to apply to the analysis of a destination imagein order to enable the information update of information automatically.With this purpose, it is used the Analytic Hierarchy Process methodology to extract the tourist agents’knowledge, as well as the use of data mining to obtain data; all this applied to a specific case.Thus, it is generated a platform capable of optimizing the search time and providing useful knowledgeto decision making.
YR 2018
FD 2018
LK http://riull.ull.es/xmlui/handle/915/10904
UL http://riull.ull.es/xmlui/handle/915/10904
LA es
DS Repositorio institucional de la Universidad de La Laguna
RD 25-abr-2024