RT info:eu-repo/semantics/masterThesis T1 Estudio de la creación del producto de astroturismo en la isla de La Palma desde la perspectiva de los promotores locales A1 Gorrín León, Jordi K1 Turismo K1 La Palma K1 Astroturismo K1 Grupo de Emprendedores de Astroturismo AB La Palma is an example of Astrotourism, a product that diversifies the touristic offer of this island andthe whole of the Canaries. Due to the importance of this activity, there is an increasing need toinnovate in this field, so that it continues to develop in keeping with the current needs, as well as avision for the future. The role of the inter-island council and an interested group of entrepreneurs inastrotourism, have been fundamental in promoting the profile of La Palma. In this report, you will findan analysis of the current situation of the astrotouristic product from a global perspective, featuringqualitative techniques such as surveys or in-depth interviews. After learning about the broad trainingproposal for the development of this new astrotourism product, the creation of innovative experiencesand the integral articulation of the product from the management of the night sky as a tourist resource,is considered a fundamental pillar of the process followed in La Palma. The leadership of institutions,the need for the development of a strategic plan for astrotourism and the involvement of local people,are just some of the most important conclusions that have been drawn from this study YR 2018 FD 2018 LK http://riull.ull.es/xmlui/handle/915/11185 UL http://riull.ull.es/xmlui/handle/915/11185 LA es NO Máster Universitario en Dirección y Planificación del Turismo DS Repositorio institucional de la Universidad de La Laguna RD 28-mar-2024