RT info:eu-repo/semantics/article
T1 Film-induced tourism: A latent class segmentation based on satisfaction and future intentions
T2 El turismo inducido por el cine: una segmentación de clase latente basada en la satisfacción y las intenciones futuras
A1 Millán, Ángel
A1 García, Juan A.
A1 Díaz, Estrella
K1 Turismo cinematográfico
K1 Satisfacción
K1 Lealtad
K1 Segmentación
K1 Análisis cluster de clases latentes
AB The objective of this research is to evaluate the effects that a film tour, based on the film Amanece, Que No Es Poco, has on the: (1) relative size of various clusters of visitors; (2) overall satisfaction; (3) intentions to revisit the destination; and (4) intentions to recommend it. The results obtained from a surveyof 226 visitors to three Spanish villages (Ayna, Liétor and Molinicos) indicate that the size of the three clusters identified varied significantly as a result of the film tour’s promotional campaign, while overall satisfaction with the destination and intentions to recommend it decreased. The study contributes towardsbridging gaps in the research in the area of film-induced tourism since it proposes segmentation based on visitors’ satisfaction and their loyalty intentions. This research provides recommendations to the promoters of the film tour considered and the destination’s marketing organizations
PB Universidad de La Laguna. Servicio de Publicaciones
SN 1695-7121
YR 2016
FD 2016
LK http://riull.ull.es/xmlui/handle/915/11255
UL http://riull.ull.es/xmlui/handle/915/11255
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 22-nov-2024