RT info:eu-repo/semantics/masterThesis
T1 Promoción de uso y conocimiento de los beneficios laborales ofertados por la empresa JTI CANARIAS S.A. a sus empleados
A1 Vázquez Aldama, Camila
K1 Beneficios laborales
K1 Marketing interno
K1 Recursos humanos
AB This work has the purpose of promoting and using the labor benefits that JTI offers toits workers. For this, first the opinion of the workers and the Human Resources directoron the subject has been analyzed. The sample consisted of 92 workers from differentJTI departments, except Human Resources, who answered a questionnaire aboutknowledge, satisfaction, accessibility to information, positive perception of benefits,and assessment of the Human Resources department. The director of Human Resourcesanswered a survey about the department’s functions and needs. The results show thelow knowledge of the workers about the benefits offered, as well as some significantdifferences between departments. Secondly, an internal marketing project is proposedto promote the use and knowledge of the labor benefits offered by JTI CANARIASS.A. to his employees.
YR 2019
FD 2019
LK http://riull.ull.es/xmlui/handle/915/14829
UL http://riull.ull.es/xmlui/handle/915/14829
LA es
NO Máster Universitario en Desarrollo y Gestión de Recursos Humanos
DS Repositorio institucional de la Universidad de La Laguna
RD 19-abr-2024