RT info:eu-repo/semantics/masterThesis
T1 Uso actual y potencialidades del producto local canario. Estudio de su consumo en hoteles de cuatro y cinco estrellas en la isla de Tenerife
A1 Poleo Velázquez, Shaula
K1 Turismo
K1 Gastronomía
K1 Producto local
K1 Consumo
K1 Diferenciación
K1 Valorización
K1 Formación
AB This study is deeply connected with the investigation carried out by GMR (Gestión del Medio Rural Canarias), which attempts to establish the level of knowledge that tourists have about the local product of the Canary Islands, its level of consumption and also its relation with the touristic sector in the isle of Tenerife. For that purpose, this study takes into account the analysis of the 2017 Tourist Expenditure Survey, which focuses on the role and importance of gastronomy within the touristic experience, as well as the relevance of the local product with respect to that experience. Furthermore, this study has carried out different questionnaires and interviews to collect specific data related with the actual consumption of local product within four and five stars hotels, allowing to portray the resources, capacities and limitations that the hotel sector has when choosing between foreign and canarian local products.
YR 2019
FD 2019
LK http://riull.ull.es/xmlui/handle/915/14945
UL http://riull.ull.es/xmlui/handle/915/14945
LA es
NO Máster Universitario en Dirección y Planificación del Turismo
DS Repositorio institucional de la Universidad de La Laguna
RD 18-abr-2024