RT info:eu-repo/semantics/article
T1 Destination image, image at destination. Methodological aspects
A1 Díaz-Rodríguez, Pablo
A1 Santana Talavera, Agustín
A1 Rodríguez-Darias, Alberto Jonay
K1 Imagen del destino
K1 hibridación cultural
K1 motivación
K1 proceso de decisión
AB Today, the part played by the image in the development of tourism, and, specially, as a differentiationelement of a destination area is widely acknowledged. This is reflected to a great extent in theliterature that focuses its interest on identifying the variables that motivate the purchase or stimulatethe decision process. However, the reference to feedback processes or image control mechanisms as well astheir creation, is surprising. An approach model to these processes will be exposed in this article.
PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España)
SN 1695-7121
YR 2013
FD 2013
LK http://riull.ull.es/xmlui/handle/915/14950
UL http://riull.ull.es/xmlui/handle/915/14950
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 27-dic-2024