RT info:eu-repo/semantics/article T1 Structuration and branding of a religious tourism product: catalonia sacra A1 Vidal Casellas, Dolors A1 Aulet Serrallonga, Sílvia A1 Crous Costa, Neus K1 Turismo religioso K1 rutas K1 patrimonio religioso K1 arte santo K1 marca de productos de turismo religioso K1 significado simbólico AB This article aims to provide an overview of the products Catalonia has to offer in terms of religioustourism. The growing interest in this kind of tourism worldwide, and in Catalonia itself, along withthe region’s wealth of religious heritage (particularly connected to the Christian Church) contrast with thelack of religion-based tourism products available, which results in its absence from the region’s image asa tourism destination. In view of this, the Faculty of Tourism (University of Girona), the Vic Bishopric’sAlbergueria-Centre for Cultural Dissemination and the Tarraconense Episcopal Conference’s InterdioceseSecretariat for the Custody and Promotion of Holy Art (SICPAS) decided to address the situation with thehelp of funding from the Autonomous Government of Catalonia.In order to re-position Christian religious heritage in the image of Catalonia as a tourist destination,the aforementioned parties embarked upon a project to set up a series of routes throughout the region,branded under the name Catalonia Sacra. PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España) SN 1695-7121 YR 2013 FD 2013 LK http://riull.ull.es/xmlui/handle/915/14975 UL http://riull.ull.es/xmlui/handle/915/14975 LA en DS Repositorio institucional de la Universidad de La Laguna RD 04-may-2024