RT info:eu-repo/semantics/article T1 Travel motivations of the residents of Guimarães T2 Motivações de viagem dos residentes em Guimarães A1 Vareiro, Laurentina A1 Mendes, Raquel K1 Guimarães K1 Motivações K1 Moradores K1 Turismo AB Guimarães has made a major effort in promoting tourism, positioning itself as an urban and cultural tourism destination. This strategy is based on the historical heritage of the city, which is a UNESCO world heritage site since 2001, and the promotion of events, such as the European Capital of Culture (ECOC) in 2012. The new image created for Guimarães has defined a new lifestyle for its residentsby placing tourism and culture at the forefront of a new development strategy. This study examines the underlying reasons for the travel decisions of the population of the municipality of Guimarães, investigating their push and pull tourist motivations. The study also analyses the role that important socio‑demographicvariables play in determining travel motivations of residents from this municipality. The empirical analysis was undertaken based on questionnaires administered in 2012 to residents of Guimarães. Results show that gender, age, and education make a difference with regard to travel motivations. PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España) Centro de Estudos de Desenvolvimento Turístico Instituto Universitário da Maia – ISMAI (Maia, Portugal) SN e-1695-7121 YR 2019 FD 2019 LK http://riull.ull.es/xmlui/handle/915/15289 UL http://riull.ull.es/xmlui/handle/915/15289 LA pt DS Repositorio institucional de la Universidad de La Laguna RD 18-nov-2024