RT info:eu-repo/semantics/bachelorThesis
T1 Comportamiento de la Generación Z ante el consumo de productos ecológicos
A1 Molina Delgado, Andrea
A1 Armas Marrero, María De
A1 Medina Sanfiel, Sergio
K1 Consumidor
K1 Productos ecológicos
K1 Generación Z
AB Changes in the consumer's lifestyle over the past years, may lead them to increase theirconsumption of products that are environmentally friendly and less harmful to health. To verify this,the proposed objective is to study the organic products consumer habits in Tenerife according tothe age of the consumer, in particular of generation Z or under 25. To this end, two samples havebeen selected, one forced by going to specialized sales points and another one made up of usersfrom the surrounding area, carrying out two types of survey: one personal and another one selfmanaged.Finally, after analyzing the compiled information, a number of results and conclusions havebeen drawn, highlighting that most of survey respondent are not regular consumers but occasionalconsumers, and that younger consumers consume less than the rest but their consumption hasbeen increasing.
YR 2019
FD 2019
LK http://riull.ull.es/xmlui/handle/915/15477
UL http://riull.ull.es/xmlui/handle/915/15477
LA es
DS Repositorio institucional de la Universidad de La Laguna
RD 24-nov-2024