RT info:eu-repo/semantics/article T1 El léxico mitológico en la Edad Media y en el Renacimiento A1 Herrero Ingelmo, José Luis K1 mitología K1 léxico K1 historia de la lengua K1 deonomásticos K1 vulgarización K1 frases hechas AB Many a word have their origin in classical myths. They can be found scattered throughoutmany semantic fields and registers: some in the common lexicon (grifo, sirena), others in amore cultivated or poetic one (elíseo, leteo), others finally in the scientific-technical lexicon(priapismo, vulcanología). Throughout the deonomastic process, some of the most remarkable features or one of the most singular experiences of the character may turn into themeaning of the new appellative (eco, narciso). But not only literature (until the 19th century)or science (since then) have resorted to mythology in order to re-enact old referents or togive a name to new ones: advertising has also profited from this particular field that provides those services or products with the possibility to be sold in a dignified way (Olimpuscamera or Pegaso truck). PB Universidad de La Laguna. Servicio de Publicaciones SN 1135-125X YR 2006 FD 2006 LK http://riull.ull.es/xmlui/handle/915/15603 UL http://riull.ull.es/xmlui/handle/915/15603 LA es DS Repositorio institucional de la Universidad de La Laguna RD 25-abr-2024