RT info:eu-repo/semantics/article T1 Economic Valuation of Cultural Heritage: application to a museum located in the Alto Douro Wine Region-World Heritage Site A1 Fonseca, Susana A1 Rebelo, João K1 Economía cultural K1 patrimonio cultural K1 método de costo de viaje K1 demanda del museo AB Cultural assets are increasingly being considered in the policies of social and economic development of territories due to spillover effects. However, since cultural assets are not transacted in the market, their use value should be calculated using indirect methods of evaluation or non market techniques. In this paper, the travel cost method was chosen to estimate the curve of demand in the Museum of Lamego which constitutes an important cultural item of the Alto Douro Wine Region, classified by UNESCO in 2001, as a world heritage site – a living and evolving cultural landscape. The results of the application of the Poisson model confirm the expected, that is, the probability of visiting the museum ispositively influenced by the educational level, female gender and negatively by the travel cost. PB Universidad de La Laguna: Laboratorio de Antropología Social SN e-1695-7121 YR 2010 FD 2010 LK http://riull.ull.es/xmlui/handle/915/15917 UL http://riull.ull.es/xmlui/handle/915/15917 LA en DS Repositorio institucional de la Universidad de La Laguna RD 25-abr-2024