RT info:eu-repo/semantics/article
T1 Destination image: Origins, Developments and Implications
T2 Imagen de destino: Orígenes, desarrollos e implicaciones
A1 Lopes, Sergio Dominique Ferreira
K1 Gestión turística;
K1 Márketing
K1 Imagen de marca
K1 Imagen de destino
AB Over the last few decades, tourism has become one of the main sectors of the global economy, not only because of its contribution to the Gross Domestic Product (GDP) of different countries, but also because of the employment it generates. Since 2009, however, the results of tourismhave been severely affected by the economic and financial crisis and it is now essential to analyze thekey elements of tourist consumer behavior. In this context, the image that a destination transmits tothe market becomes one of the elements which influence tourists the most when choosing a touristdestination. The authors therefore aim to identify the main elements that characterize the image of atourist destination, as well as their implications for the management of tourist destinations.
PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España)
SN 1695-7121
YR 2011
FD 2011
LK http://riull.ull.es/xmlui/handle/915/16009
UL http://riull.ull.es/xmlui/handle/915/16009
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 24-abr-2024