RT info:eu-repo/semantics/article T1 Sustainable valorization of cultural heritage via tour guides: Turkish case of Ephesus ancient city T2 Valorización sostenible del patrimonio cultural via tour guías: caso turco de efeso ciudad antigua A1 Mehmet, Yavuz Çetinkaya A1 Zafer, Öter K1 Guías turísticos K1 Ciudad Antigua de Éfeso K1 Turismo Sostenible K1 Valorización del Patrimonio Cultural AB The concept of sustainability has become one of the most popular topics of tourism studies.Sustainable tourism emerged as a strong stream of tourism research based on the stance that tourism industryhas responsibility for degradation of natural and cultural environments. Additionally, tourism industryconsumes local resources and has to pay its attention on conservation issues. Tour guides are part of touristexperience in destinations and they have a strong influence on tourist behavior. In this study, the potentialsupport of tour guides conducting excursions to Ephesus Ancient City located at Western Anatolia nearbyIzmir metropolitan city is questioned for sustainable heritage valorization process. Ephesus is regarded as oneof the great outdoor museums of Turkey, once the trade center of the ancient world, a religious center of theearly Christianity and today an important tourism center deserves to be questioned through cultural heritagevalorization concept. Role of tour guides in minimizing negative impacts of tourist traffic is rarely perceivedand applied as a support to heritage site managers. This research seeks to reflect primary data obtainedthrough qualitative data collection techniques (semi -structured interview) from Turkish tour guides surveyedat Ephesus Ancient City. Following the evaluation of findings, recommendations will be developed for tourismindustry and cultural heritage site managers. PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España) YR 2015 FD 2015 LK http://riull.ull.es/xmlui/handle/915/16318 UL http://riull.ull.es/xmlui/handle/915/16318 LA en DS Repositorio institucional de la Universidad de La Laguna RD 25-abr-2024