RT info:eu-repo/semantics/bachelorThesis
T1 El papel del boca a boca (WOM) vs boca a boca electrónico (e-WOM) en el sector de la
restauración en Canarias
A1 Aguilera Ardila, Javier
K1 consumidor
K1 boca a boca tradicional
K1 boca a boca electrónico
K1 Internet
K1 nuevas tecnologías
AB In recent years, it does not seem far-fetched to state that consumption is neither created nordestroyed, only transformed, as if it were the law of conservation of energy. New technologies andsocial networks are gradually gaining ground in society and particularly in the catering sector. Thegrowth that online review platforms have experienced seems to have overshadowed the way ofdisseminating recommendations in the traditional way that until then was carried out. Consumertrends are a changing reality, the current consumer is characterized by being a user who contrastsinformation on the Internet in order to certify that the consumption decision is correct.In this final degree project, the importance of traditional word of mouth will be analyzed, as well aselectronic word of mouth in the restaurant sector in the Canary Islands.
YR 2019
FD 2019
LK http://riull.ull.es/xmlui/handle/915/16517
UL http://riull.ull.es/xmlui/handle/915/16517
LA es
DS Repositorio institucional de la Universidad de La Laguna
RD 07-may-2024