RT info:eu-repo/semantics/bachelorThesis
T1 El marketing en las Redes Sociales: la influencia de Instagram sobre el comportamiento del consumidor
T2 Marketing in Social Networks: the influence of Instagram on consumer behavior
A1 Rodríguez Santiesteban, Claudia Danela
K1 Instagram
K1 Engagement
K1 Influencer
AB The objective of this work is to analyze the impact that Social Networks, specifically Instagram, andthe publicity that appears in them, through various formats, such as influencers, exert onconsumers. The accelerated growth of this platform and the growing presence of brands in thisSocial Network; Increase interest in marketing strategies carried out by companies to makethemselves known on Instagram.Analyzing the profile of users on Instagram and the behavior they develop in the application, willallow an approximation of how the users are made by this platform, as well as analyze the impactthat these generate the advertising that It appears in an environment of relative trust for users ofSocial Networks. To this end, a survey on the closest environment has been carried out.
YR 2019
FD 2019
LK http://riull.ull.es/xmlui/handle/915/16526
UL http://riull.ull.es/xmlui/handle/915/16526
LA es
DS Repositorio institucional de la Universidad de La Laguna
RD 30-dic-2024