RT info:eu-repo/semantics/bachelorThesis
T1 Plan de viabilidad para la implantación y puesta en marcha de un Food Truck con comida local en la isla de Tenerife
T2 Viability plan about the possible implementation and start-up of a Food Truck with local food on
the island of Tenerife
A1 Segredo Morales, David
A1 Luis Rodríguez, Andrea
K1 Food truck
K1 Marketing
K1 Viabilidad
AB The objective of this final degree project is to analyze the feasibility of the possible implementationand start-up of a Food Truck with local food on the island of Tenerife. The theoretical framework ofitinerant food trucks is developed, also an analysis of the environment, at the political, economic,social and technological level. The concept of Porter's five forces is developed to then look at thelegal aspects of the project (general and concrete legislation). The specific criteria of the strategicplan to be followed are deepened and an analysis is made of the weaknesses, strengths, threatsand opportunities that will determine the success of the business. Then, the objective of theMarketing plan is established to establish the viability of the project. The study is completed bymaking an economic-financial analysis, that is, the structure of costs and benefits.
YR 2019
FD 2019
LK http://riull.ull.es/xmlui/handle/915/16529
UL http://riull.ull.es/xmlui/handle/915/16529
LA es
DS Repositorio institucional de la Universidad de La Laguna
RD 24-abr-2024