RT info:eu-repo/semantics/article T1 Looking Globally, Seeing Locally: Exploring Some Myths of Globalisation in Academia A1 Duszak, Anna K1 inglés K1 polaco K1 retórica académica K1 estilos intelectuales K1 comunidades académicas K1 glocalización K1 ideologías mercantilistas en el mundo académico AB Globalisation is a buzz word in many discussions of current social and communicative change,where it resounds in different voices and in various keys. The present paper looks at someglobalizing tendencies of today from the perspective of some ideologies and practices, whetherpast or present, including universalism (and relativism), (anti-)intellectualism, and the pos-tulates of (non-)rhetorical research writing. The role of English as academic lingua franca isdiscussed against the pressures for new ventriloquation. This is done from the perspectiveof Polish, a “minor” linguistic and academic community, with special attention to the situ-ation of English studies. An argument is put forward that a major effect of globalization isthe rise of reverse, localizing, ideologies and practices. PB Universidad de La Laguna. Servicio de Publicaciones SN 2530-8335 YR 2006 FD 2006 LK http://riull.ull.es/xmlui/handle/915/17189 UL http://riull.ull.es/xmlui/handle/915/17189 LA en DS Repositorio institucional de la Universidad de La Laguna RD 02-may-2024