RT info:eu-repo/semantics/article T1 The importance of sustainable tourism in reversing the trend in the economic downturn and population decline of rural communities T2 La importancia del turismo sostenible en la reversión de la tendencia de la desaceleración económica y la población declive de las comunidades rurales A1 Goulding, Rebecca A1 Horan, Edmund A1 Tozzi, Lee K1 Turismo rural K1 tendencias demográficas K1 turismo sostenible K1 comunidades sólidas K1 crecimiento económico rural K1 sostenibilidad socio -económica K1 valores rurales AB Across the world there is an ever increasing trend of human migration from rural areas and inparticular small settlements to urban centres. Migration to urban centres is most prevalent in the youngadult age groups, which affects traditional industries such as agriculture and associated services, and thusthreatens the sustainability of rural settlements. In some rural towns, a decline in population and agriculture has led to their social and economic deterioration. This paper presents small settlements, two in Italyand two in Australia, which have leveraged locality very effectively to develop a thriving tourist industry.The study provides a comparison and evaluation of data on visitor numbers and tourism expenditure inthese regions demonstrating success and growth trends. It is shown how various industries other than tourism often in conjunction with unique characteristics or assets of an area create a major draw card for tourists. Thus providing significant economic, social and environmental benefits to these areas.Key Words: rural tourism, population trends, sustainable tourism, resilient communities, PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España) SN 1695-7121 YR 2014 FD 2014 LK http://riull.ull.es/xmlui/handle/915/17596 UL http://riull.ull.es/xmlui/handle/915/17596 LA en DS Repositorio institucional de la Universidad de La Laguna RD 08-may-2024