RT info:eu-repo/semantics/article
T1 “Somos de marca”. Turismo y marca UNESCO en el Patrimonio Cultural Inmaterial
T2 “We are brand.” Tourism and UNESCO brand in the Intangible Cultural Heritage
A1 Jiménez de Madariaga, Celeste
A1 Seño Asencio, Fermín
K1 Patrimonio Inmaterial
K1 Marca
K1 UNESCO
K1 Turismo cultural
K1 Buenas prácticas
AB The UNESCO brand represents an added value in cultural heritage and recently in intangible heritage. With this distinction you get a remarkable visibility and prerogatives in tourist destination offers that are not always developed in the same way, hence the need for its analysis. The present work addresses the theme of the UNESCO brand in Intangible Heritage and its relationship with tourism from a case study: the revitalization of traditional knowledge of artisanal lime in Morón de la Frontera (Seville, Andalusia), recognized program as an example of good safeguard practice, registered in the Register of Good Practices of UNESCO in 2011. Although exhibiting a heritage asset as a UNESCO brand (“we are brand”) is a recognition of prestige, we consider to what extent and in what way that recognition satisfies the tourist expectations that the local society may have.
PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España)
SN 1695-7121
YR 2019
FD 2019
LK http://riull.ull.es/xmlui/handle/915/17847
UL http://riull.ull.es/xmlui/handle/915/17847
LA es
DS Repositorio institucional de la Universidad de La Laguna
RD 05-may-2024