RT info:eu-repo/semantics/article
T1 BTA’s Cool Britannia: British national identity in the new Millennium
A1 Prieto Arranz, José Igor
K1 National identity
K1 Tourism promotion
K1 Britain
K1 Gender
AB This work provides an insight into the image of Britain resulting from the discourse of Britishtourist promotion as reflected in materials published by the British Tourist Authority, now officiallyrenamed VisitBritain. Our analysis will lead us to state that a new image of the country –Cool Britanniahasbeen increasingly featured in BTA materials since the late 1990s, coinciding with the New Labourperiod in office. It will be argued that this truly postmodern image, currently fighting to become hegemonic,can be analysed in terms of national identity, thus leaving behind the traditional concept of heritageat least because Britannia can no longer recognise herself in a deceased body which is being artificiallypreserved.
PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España)
SN 1695-7121
YR 2006
FD 2006
LK http://riull.ull.es/xmlui/handle/915/17880
UL http://riull.ull.es/xmlui/handle/915/17880
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 18-nov-2024