RT info:eu-repo/semantics/article T1 Turismo sustentável: um estudo de caso sobre a experiência da comunidade de prainha do Canto Verde no litoral do Ceará A1 Schärer, René K1 Tourism K1 Community based tourism K1 Socially responsible tourism K1 Eco-tourism K1 Community organization K1 Artisanal fishery K1 Coastal development K1 Poverty reduction K1 Sustainable development AB The present study first makes a short analysis of the use of the expression Sustainable Tourismat internet sites of different international and Brazilian organizations to find out that none of them isof much help to evaluate the sustainability of community based tourism projects. This is why we adoptthe criteria which the German NGO “Studienkreis für Tourismus und Entwicklung” (Study Group ofTourism and Development) uses to judge candidates for the TODO prize. The prize is awarded each yearto two or three communities considered worthy of the title Socially Responsi-ble Tourism. The casestudy shows how a com-munity occupying a small stretch of beach since 1870, develops its principalactivity which is fish-ing and at the same time writes some pages of history thanks to the spirit of adventureof its population, while suffering the aggression of real estate speculators who sense a million dollarbusi-ness on the land where the humble fisher-families live. The study looks at the community, which,with the support of NGO´s and a human rights defense group not only resists the speculators, but looksfor the way of sustainability. For them tour-ism means not only complementary income to fishing, butalso a way to show that communities with strong village organizations and support from well meaningvolunteers can develop tourism, challenging government view that tourism is for business. Income fromtourism stays and circu-lates in the community generating economic ac-tivities. We also see how tourismdeveloped by the community within its eco-system helps to raise awareness for nature of the population,at the same time recovering and strengthening cultural expression and diversity, lifting self-esteem ofthis traditional population, called Jangadeiros. PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España) SN 1695-7121 YR 2003 FD 2003 LK http://riull.ull.es/xmlui/handle/915/18043 UL http://riull.ull.es/xmlui/handle/915/18043 LA pt DS Repositorio institucional de la Universidad de La Laguna RD 24-abr-2024