RT info:eu-repo/semantics/article
T1 The role and attributes of entrepreneurs at South Africa’s largest arts festival.
A1 Jonker, E.
A1 Saayman, M.
A1 De Klerk, S.
K1 Klein Karoo National Arts Festival
K1 Attributes
K1 Factor analysis
K1 Festival entrepreneur
AB The Klein Karoo National Arts Festival (KKNK) in Oudtshoorn, South Africa, is the largestarts festival in South Africa. The purpose of this research was to determine the attributes and role of theentrepreneurs at the Klein Karoo National Arts Festival. This was done by means of a questionnairesurvey (N=249). After data capturing was completed, two factor analyses were conducted. The firstfactor analysis revealed six factors (entrepreneurial attributes), namely organisational skills, resourcefulness, self-edification, explorative, acquired skill and drive, of which resourcefulness had the highestmean value. The second factor analysis identified the role of entrepreneurs at KKNK and revealed threeprimary roles, namely festival promotion, product promotion and income generation, of which productpromotion had the highest mean value. This is the first time that the roles of entrepreneurs at festivalswere investigated in South Africa
PB Instituto Universitario de Investigación Social y Turismo
SN 1695-7121
YR 2009
FD 2009
LK http://riull.ull.es/xmlui/handle/915/18057
UL http://riull.ull.es/xmlui/handle/915/18057
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 06-may-2024