RT info:eu-repo/semantics/article
T1 Market Potential Estimation for Tourism in Emerging Markets
A1 Baimai, Chaiwat
A1 Daniel, Jose Luis
K1 Market estimation
K1 Tourism
K1 Emerging markets
K1 International marketing
AB The  objective  of  this  paper  was  to  develop  a  useful  framework  for  estimating  demand  for  tourism in emerging markets.  Tourism has become one of the most crucial sectors in a large number of emerging countries.  Moreover, the tourism industry in such markets is forecasted to keep increasing in the  next  decade.    Hence,  understanding  and  accurately  forecast  demand  in  the  industry  is  essential  in  order  to  manage  this  sector  effectively.    Using  stepwise  regression  analysis,  we  found  a  number  of  im-portant  variables  in  estimating  demand  for  tourism  in  emerging  markets.    Our  regression  model  can  benefit travel agencies and policy makers dealing with the tourism industry
PB Instituto Universitario de Investigación Social y Turismo
SN 1695-7121
YR 2009
FD 2009
LK http://riull.ull.es/xmlui/handle/915/18109
UL http://riull.ull.es/xmlui/handle/915/18109
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 19-nov-2024