RT info:eu-repo/semantics/article T1 From Strategic Planning to City Branding: Some Empirical Evidence in Italy A1 Rizzi, Paolo A1 Dioli, Ilaria K1 Planificación estratégica K1 Marketing de sitios K1 Marca de ciudades K1 Patrocinio de eventos K1 Atracción de los fondos extranjeros de inversión directos de turismo AB In a globalized world where places compete with each other, the image of the city plays a crucial role to attract tourists and investors, and to make citizens stay with satisfaction and avoid their moving away. By exploring the connections and implications between theory and empirical outcomes of some Italian cities as to its attractiveness for tourists and investors, this paper intends to offer a useful overview both for academicians and practitioners. The purpose is not only to go through the extensive literature on strategic planning place marketing and city branding, but to focus specifically on some Italian cases (Turin, Genoa, Venice, Piacenza), where the application of the above mentioned instruments has provided interesting results to compare. PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España) SN 1695-7121 YR 2010 FD 2010 LK http://riull.ull.es/xmlui/handle/915/18162 UL http://riull.ull.es/xmlui/handle/915/18162 LA en DS Repositorio institucional de la Universidad de La Laguna RD 29-mar-2024