RT info:eu-repo/semantics/article
T1 The Ambiguous Image of Linz: Linz09 – European Capital of Culture
A1 Iordanova-Krasteva, Elitza
A1 Wickens, Eugenia
A1 Bakir, Ali
K1 Imagen de destino
K1 Linz
K1 Capital Europea de la cultura
K1 Cognitiva
K1 Afectiva
AB The  importance  of  destination  image  is  widely  recognised  for  its  significant  effect  on  the  behavioural intentions of tourists. As such, efforts to build and/or improve destination images are critical to  the  success  of  destination  tourism  development.  An  important  prerequisite  for  the  successful  long-term  destination  image  improvement  and  promotion  is  the  knowledge  of  tourists’  perceptions  of  the  attributes  of  the  destination’s  image.  This  exploratory  paper  seeks  to  obtain  some  insight  into  this  par-ticular  knowledge  and  to  provoke  discussions  by  contrasting  the  projected  image  of  Linz  as  a  tourist  destination promoted by its policy makers with the perceived image held by Linz’s potential tourists in the  context  of  the  European  initiative,  “Cultural  Capital  of  Europe”  2009.  The  paper  juxtaposes  the  re-sults of Linz’s 2008 image monitoring survey conducted by its policy makers with those of an explora-tory survey conducted for this study. The latter was designed to capture the image components of Linz held by a convenient sample of domestic and foreign potential tourists to Linz
PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España)
SN 1695-7121
YR 2010
FD 2010
LK http://riull.ull.es/xmlui/handle/915/18164
UL http://riull.ull.es/xmlui/handle/915/18164
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 18-abr-2024