RT info:eu-repo/semantics/article
T1 The Effect of Country Based Image in Accurance of Brand in  Cultural Destinations
A1 Kurgun, Hulya
K1 Imagen
K1 Marca
K1 Imagen de país
K1 Marca del destino
K1 Imagen de destino
AB Despite its location and historical and cultural attractions, Izmir has been unable to consistent-ly achieve its tourism goals, as evidenced by fluctuating numbers in tourism earnings and a small share of the international tourism market. This discrepancy might be attributed to Turkey’s image in the minds of world travelers, as well as to a low recognition of Izmir. The purpose of this study is twofold: (1) to identify visitors’ impressions that have been effective on their choice of Turkey as a vacation destination and  (2)  to  determine  whether  there  is  a  relationship  between  these  impressions  and  their  perceptions  about Izmir. According to the study results there is a relationship between the variables related to partic-ipants choosing Turkey and their impressions about Izmir.
PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España)
SN 1695-7121
YR 2010
FD 2010
LK http://riull.ull.es/xmlui/handle/915/18165
UL http://riull.ull.es/xmlui/handle/915/18165
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 19-abr-2024