RT info:eu-repo/semantics/article
T1 Sustainable Cultural Events Based on Marketing Segmentation: The Case of Faro Capital of Culture
A1 Valle, Patricia Oom do
A1 Mendes, Júlio
A1 Guerreiro, Manuela
K1 Eventos culturales
K1 Promoción
K1 Gestión
K1 Segmentación
K1 Análisis cluster
AB The city of Faro was designated by the Portuguese government as the 2005 National Capital of Culture. The Faro 2005 National Capital of Culturetook place between May and December in several cities of the Algarve region, with most events occurring in Faro. The programme consisted of 185 differ-ent performances represented through music, cinema, theatre, ballet and plastic arts. The paper analyses segments  of  the  population  that  participated  in  the  Faro  2005  event  and  discusses  the  relation  between  the event’s success and the degree of satisfaction of the participants. The contribution of the paper lies in pointing  to  the  importance  of  an  adequate  marketing  approach  of  large-scale  events,  such  as  cultural  events, in order to achieve greater audience appeal/impact, in order to ensure sustainability
PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España)
SN 1695-7121
YR 2010
FD 2010
LK http://riull.ull.es/xmlui/handle/915/18188
UL http://riull.ull.es/xmlui/handle/915/18188
LA es
DS Repositorio institucional de la Universidad de La Laguna
RD 07-may-2024