RT info:eu-repo/semantics/article
T1 A Model Proposal on the Use of Creative Tourism Experiences in Congress Tourism and the Congress Marketing Mix
A1 Kırant Yozcu, Özen
A1 Icoz, Orhan
K1 Turismo creativo
K1 Turismo de congresos
K1 Marketing mix de congresos
AB Congress tourism has a great importance for the extension of the tourism season, enhancement of  employment  opportunities  and  tourism  revenues,  promotion  and  efficient  use  of  the  facilities  in  the  area.  Creative  Tourism  provides  an  authentic  feel  for  a  local  culture  through  informal,  hands-on  work-shops  and  creative  experiences.  Ensuring  that  the  attendants  of  congress  tourism  take  part  in  creative  tourism activities may be an example of the synergy to be achieved by including creative tourism in the congress marketing mix. In this study the tourism marketing mix, programming, packaging, partnership, people, product, price, promotion, place, are adapted for congress tourism and a model which illustrates how to use the creative tourism experiences and activities within the marketing mix is proposed
PB Instituto Universitario de Ciencias Politicas y Sociales. Universidad de La Laguna (Tenerife, España)
SN 1695-7121
YR 2010
FD 2010
LK http://riull.ull.es/xmlui/handle/915/18190
UL http://riull.ull.es/xmlui/handle/915/18190
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 26-abr-2024