RT info:eu-repo/semantics/bookPart
T1 Shaping Complex Identities. Managing Dynamic Brands  for Educational Institutions
A1 Buono, Veronica Dal
K1 dynamic identities
K1 visual identity
K1 institutional communication
AB The essay focuses on a set of case studies of educational institutesthat recently turned their traditional visual identity into “dynamic”. “Dynamicidentities” – as defined by literature – can be considered the most innovativeoutcomes in branding, heavily contaminated by digital tools and strategies,including visual expressions that are variable (differing in space and time),generative (processes connecting to parametric methodologies) and evenrelational (emphasizing the open and participative approach with users). Designconcepts as the one quoted, have reached an application and diffusion phasethat warrants recognition of the results in order to transfer the knowledge tothe discipline of visual communication so as to be applied in the reality ofbranding processes for educational institutions.
PB Vicerrectorado de Docencia. Universidad de La Laguna. Servicio de Publicaciones de la Universidad de La Laguna
SN 978-84-09-10171-9
YR 2020
FD 2020
LK http://riull.ull.es/xmlui/handle/915/18458
UL http://riull.ull.es/xmlui/handle/915/18458
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 24-nov-2024