RT info:eu-repo/semantics/bookPart T1 Beyond visual literacy: Communication design as a cultural mediation process A1 Calosci, Alfredo K1 Rhetoric K1 Perception K1 Ancient Schematic Representations K1 Cognition K1 Transmedia AB This paper will present a modest theoretical contribution,from an historical perspective, trying to underline the fact that ourknowledge on visual communication has deep roots in fields thatreside under the domain of others non visual disciplines. By doing so,we hope that this short jump into the past may result useful to facecontemporary communication challenges. PB Vicerrectorado de Docencia. Universidad de La Laguna. Servicio de Publicaciones de la Universidad de La Laguna SN 978-84-09-10171-9 YR 2020 FD 2020 LK http://riull.ull.es/xmlui/handle/915/18478 UL http://riull.ull.es/xmlui/handle/915/18478 LA en DS Repositorio institucional de la Universidad de La Laguna RD 08-nov-2024