RT info:eu-repo/semantics/bookPart
T1 Information // Message
A1 Borgenheimer, Lisa
K1 Methodology
K1 Visual Narrative
K1 Storytelling
K1 Semantics
AB Both elements, the information and the message, are present ininformation graphics. The information is the translation of the data into visualstructures. The message narrates the story the author intended to tell and topoint out. Creating meaningful messages within information graphics can leadto more effectiveness in the knowledge transfer, but can also be used togenerate propaganda. Therefore the method of visual storytelling can be usedto convey informative messages within various settings and contexts. Theprocess is the visual translation of contents into informative and narrativegraphics, which can orientate on factual, statistical correctness or on tellingemotional stories. Due to that, the information and message are adjusted tothe users' needs and interests. In the end, using target-oriented visualstorytelling has a higher impact on the knowledge transfer and the users'attention.Reflecting on existing graphics and visual forms, the following text focuses onthe various intentions of telling stories.
PB Vicerrectorado de Docencia. Universidad de La Laguna. Servicio de Publicaciones de la Universidad de La Laguna
SN 978-84-09-10171-9
YR 2020
FD 2020
LK http://riull.ull.es/xmlui/handle/915/18480
UL http://riull.ull.es/xmlui/handle/915/18480
LA en
DS Repositorio institucional de la Universidad de La Laguna
RD 24-abr-2024