RT info:eu-repo/semantics/masterThesis
T1 Influence of reputation online on prices of vacation rental properties in Tenerife
A1 Alifanova, Nataliia
K1 online reputation
K1 OTAs
K1 price
K1 vacation rental properties
K1 booking.com
AB Reputation online is important for marketing strategy and for increasing business results by establishinghigher prices and obtaining higher conversion rates. Good opinions and evaluations of vacation rentalproperties have positive influence from one side on added value and from another one on decisionmaking process of customers. A principal objective of this Master Thesis (by its Spanish abbreviationTFM) is to analyze existence of relationship between online reputation of vacation rental properties andits prices. For case study is taken the data from estate agency located in Canarias, the island of Tenerife.The objective is reached through realizing of scientific literature review and implementation of selectedmethodology for the TFM. The data about accommodations with its detailed characteristics and statisticsis being collected from the platform Booking.com. Later it is processed and visualized in order to createappropriate data base and to reach valuable result with the selected homogeneous sample ofaccommodations. The apartments with 1-bedroom in touristic zone of Arona municipality (38% of totalagency base) confirm the direct relation between reputation online and its prices. In the platformproperties offer prices from 5% (one point of difference in evaluation) to 20% (five or more points)higher than those who have lower scores. Apart from this, with improving of reputation online propertiesbecome more visible in the platform and therefore have higher possibility to being reserved bycustomers
YR 2020
FD 2020
LK http://riull.ull.es/xmlui/handle/915/19501
UL http://riull.ull.es/xmlui/handle/915/19501
LA es
NO Máster Universitario en Dirección y Planificación del Turismo
DS Repositorio institucional de la Universidad de La Laguna
RD 22-dic-2024