RT info:eu-repo/semantics/masterThesis
T1 Número 00: Un nuevo modelo de revista institucional para la Universidad de La Laguna
A1 Brito Guedes, José Benito
K1 Comunicación Institucional
K1 Nuevas Narrativas
K1 Universidad de La Laguna
K1 Innovación
K1 Revistas
AB The University of La Laguna is the oldest college in the CanaryIslands. It has a long history and an important position ininternational rankings. However, it still does not have anappropriate communication tool to get through a biggeraudience. This project brings out a solution with a new magazinestandard for corporate communication. It is designed to be aphysical magazine in order to increase its value as to createdeeper narratives. The magazine takes the heritage from otherprojects within the ULL that have brought into the scene their owninnovations. Nevertheless, this magazine aims to build up a morecontemporary and dynamic picture of the Institution. Far awayfrom old bulletins or corporate languages, this project outcome isa closer and more comprehensive model for the readers. It alsois integrating innovations like transmedial narratives andsubstantial methodological changes for editors for their creationprocesses. In fact, it is going to be designed a prototype of italong this work. This approach takes care of the prototypedesign, as well as the digital dimension of it, in order for the toolto be ready for future challenges. Due to income consumptionsmanners and user’s attention, both print and digital spheresconverge. Thus, this hybrid model will generate richer narrativesfor a new kind of user. This magazine approach will bring closerthe college’s community and the rest of society. In conclusion,this is a demonstration over the new commitments between theULL and its surrounding
YR 2020
FD 2020
LK http://riull.ull.es/xmlui/handle/915/19830
UL http://riull.ull.es/xmlui/handle/915/19830
LA es
NO Máster Universitario en Innovación Comunicativa en las Organizaciones
DS Repositorio institucional de la Universidad de La Laguna
RD 30-dic-2024