RT info:eu-repo/semantics/bachelorThesis
T1 Aplicación del pensamiento de diseño y la metodología inversa para el diseño de un producto innovador turístico que satisfaga las expectativas de ocio del viajero de negocio
A1 Suarez Dominguez, Victoria
K1 pensamiento de diseño
K1 producto innovador
K1 viajero de negocios
K1 tecnología
AB This project seeks to develop from scratch an innovative tourism product or service designed fromthe profile of the business traveler that will be traced as part of the process. Part of the marketniche detected within the business traveller segment: The leisure time in the destination of thosetravelers who travel alone for work, wich is usually scarce so is difficultThe process is intended to be agile, flexible and customer-centered, so the "Design Thinking", the"Reverse Methodology" and a tool of those methodologies such as “The Value Proposition Canvas”
YR 2020
FD 2020
LK http://riull.ull.es/xmlui/handle/915/21479
UL http://riull.ull.es/xmlui/handle/915/21479
LA es
DS Repositorio institucional de la Universidad de La Laguna
RD 21-sep-2024