RT info:eu-repo/semantics/article T1 Análise do conteúdo veiculado pelas secretarias de turismo das cidades e estados-sedes da copa do mundo 2014 em suas páginas do facebook A1 Biz, Alexandre Augusto A1 Santos, Clara Kamila A1 Michelloti Bettoni, Eduardo A1 Mendes Thomaz, Guilherme K1 Turismo K1 Redes sociales AB The aim of this research was to analyze the content posted by Municipal and State Tourism Organizations (DMO) of the twelve headquarters cities and States of the FIFA 2014 World Cup in their fanpages on Facebook, Were used the reference studies of Torres (2009), Gabriel (2009), Safko and Brake (2010) and Barefoot and Szabo (2010 ). In the first stage, the official Facebook fanpages were identified, then posts published between June 1st and July 31st of 2013, period from pre to post-event FIFA Confederations Cup Brazil 2013 were collected. The data analysis method employed was content analysis from the perspective of Bardin (2011), which is divided into: i) pre-analysis using dedicated softwares, phase ii) material exploration and iii) treatment of results, inference and interpretation. It was observed that the DMOs analyzed publish diversified information to users, including actions addressed to the abovementioned event. PB Universidad de La Laguna. Laboratorio de Antropología Social SN 1695-7121 YR 2016 FD 2016 LK http://riull.ull.es/xmlui/handle/915/2474 UL http://riull.ull.es/xmlui/handle/915/2474 LA other DS Repositorio institucional de la Universidad de La Laguna RD 29-mar-2024