RT info:eu-repo/semantics/masterThesis
T1 Diseño de una plataforma turística orientada al usuario
A1 Yang, Yun
A2 Máster Universitario en Innovación en Diseño para el Sector Turístico
K1 Keyword：OTA; tourists; Big Data; personalize trip;
AB This paper analyzes the current situation and competitive pattern of the online exclusive travel market in China, with the study targetingvendors that offer sales of their own exclusive travel products to users or conduct distribution of exclusive travel products from other travelagencies via the Personal Computer or mobile Internet.The focus is on-demand for customized travel, including the market for customized travel and future trends.This paper used correlation analysis, interaction analysis, and regression analysis, and implemented questionnaires and individual interviews with specific groups, and made appropriate judgments and predictions based on the data results and relevant information. By analyzing the market overview of the segments and the online travel agency, a new trend of online customized travel is found in combination with the analysis of the online travel market users. Based on this I also propose a new travel app and develop it in detail.This project report of the TFM is written for the Master's Degree in< Innovation in Design for the Tourism Sector> of the academic year2020-2021.4（vacation tourism products including tourist routes/attractions tickets/cruise tours, airline tickets + hotel / scenic spot tickets + hotel andother packaged products)
YR 2022
FD 2022
LK http://riull.ull.es/xmlui/handle/915/27974
UL http://riull.ull.es/xmlui/handle/915/27974
LA es
NO Máster Universitario en Innovación en Diseño para el Sector Turístico
DS Repositorio institucional de la Universidad de La Laguna
RD 11-jul-2024